Northern Michigan Land Brokers

— 12 Compelling Reasons Recruits Say YES to Your Company

The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes to your company. Finding these people gives you an opportunity to create a flourishing environment that translates into an improved bottom line. [...]

— Builders Are People, Too

Many of us have learned to be careful what we wish for. Years ago, as a young custom homebuilder, I reached a point where these words were ringing in my ears. While I was excited my business was growing quickly, I found myself struggling to keep up with my work like the proverbial ‘one-armed paper [...]

— Hot Property: Three Basketball Coaches Focus on Home Court

(MCT)—Area basketball coaches are seeing a lot of off-court action these days. Now that the Lakers are out of the playoffs, head coach Mike D’Antoni can turn his attention to moving into the house he and his wife, Laurel, just bought in Manhattan Beach for $6.9 million and working on his tan. The ocean-view home [...]

— BHG Mason-McDuffie Real Estate Raises $27,000 for The Children’s Village

The agents, managers and staff of Better Homes and Gardens Mason-McDuffie Real Estate in partnership with the World Transformation Center (WTC), hosted a Charity Poker Tournament on Friday, April 26 that raised over $27,000 for The Children’s Village of Sonoma County. The event, held at the Zio Fraedo’s restaurant in Pleasant Hill, drew over 200 [...]

— Get Your Fill of Resources in NAR’s Booth No. 1707

NAR PULSE—Attending the Midyear Trade Expo in D.C.? Meet us in NAR’s Booth No. 1707, at the center of the REALTOR® Pavilion’s neighborhood of NAR information and resources. Pick up a campaign button for your hill visit and record a video message for the REALTOR® Party, take action on two MVP offers, learn about exclusive [...]

— The Four Cornerstones of Superior Customer Service

The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money that companies spend on sales training, marketing research, advertising, and PR initiatives to attract new customers is wasted if [...]

— Online Reputation – Blitz the Competition: Monitor Your Competitors to Get Ahead

Editor’s Note: This is the fifth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Both on the playing field and in real estate, the [...]

— Take a Realtor.com® Goal Setting Assessment 5/1-5/15, Earn MVP Reward

NAR PULSE—You and your agents earn the Goal Productivity Package download from Realtor.com® after taking the less than 5 minute Midyear Adjustment to Keep Goals on Track Assessment. The Goal Productivity Package gives you and your agents a personalize action plan, a webinar, a video coaching series, and a toll free number for help and [...]

— No Trust or Rapport? No Sale or Referrals.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and you’re probably going to make a sale! It [...]

— Imprev Taps Experts to Weigh in on Recruiting & Technology Issues in New RISMedia Supplement

The top two business issues on the minds of leading real estate executives are thoroughly explored by prominent industry experts in a new 12-page special supplement on “Recruiting and Technology” commissioned by technology firm Imprev for the latest issue of RISMedia’s Real Estate magazine. Renwick Congdon, CEO, Imprev, said, “We know from our Thought Leader [...]

— CoreLogic Acquires Case-Shiller

CoreLogic®, a leading residential property information, analytics and services provider, announced the acquisition of Case-Shiller® from Fiserv, Inc. in conjunction with first quarter 2013 CoreLogic earnings results on April 24, 2013. The acquisition closed on March 20, 2013. In addition to the widely recognized Case-Shiller Indexes, CoreLogic will continue to offer its CoreLogic HPI®, which [...]

— Market-wide REALTOR® Rating System Launches in Chicago Suburbs

Regional Spotlight—The Mainstreet Organization of REALTORS® (MORe) recently announced a new program that will provide consumers in the Chicago suburbs with a comprehensive system for rating REALTORS®. MORe is the largest local association in the nation and the first in the Midwest to offer such a service. Through partnership with the REALTOR® Excellence Program (REP) [...]

— Defining Your Marketing Niche in Three Simple Steps

Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope. If you find yourself fighting the urge to ‘dig for riches in real estate niches’ you might want to reconsider. [...]

— Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly

Editor’s Note: This is the fourth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. On the Internet, word travels at a million miles a [...]

— People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?” “Well, let’s take a look,” he responded as he walked around to the rear of [...]

— Expanded Errors and Omissions Protection for REALTORS®

NAR PULSE—Victor O. Schinnerer, a REALTOR Benefits® Program partner, has expanded their errors & omissions policy with additional coverage enhancements for REALTORS®. The new policy increases the important protection that Real Estate E&O insurance offers REALTORS®, brokers, and commercial professionals. Learn more by visiting REALTOR.org/RealtorBenefits or call 888-429-6638. This week’s other headlines from the NATIONAL [...]

— Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. With this in mind, I sat down with Scott Lehman, owner of Better Homes and Gardens Real Estate Sonoran [...]

— Statement from NAHB Chairman Rick Judson on Senate Immigration Bill

Rick Judson, chairman of the National Association of Home Builders (NAHB) and a home builder from Charlotte, N.C., issued the following statement regarding comprehensive immigration reform unveiled today by a group of eight bipartisan senators: “NAHB congratulates Sens. Michael Bennet (D-Colo.), Richard Durbin (D-Ill.), Jeff Flake (R-Ariz.), Lindsey Graham (R-S.C.), John McCain (R-Ariz.), Robert Menendez [...]

— Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the realtor.com® web site and also to make them visible on realtor.com®‘s mobile applications. As [...]

— Maximizing Your Online Reputation, Part 3: Get Reviewed on Social Media to Enhance Your Image

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Social media channels are more than a collection of websites [...]